{"id":127,"date":"2026-10-16T20:30:40","date_gmt":"2026-10-16T20:30:40","guid":{"rendered":"https:\/\/persefone.net\/?page_id=127"},"modified":"2026-10-25T07:14:44","modified_gmt":"2026-10-25T07:14:44","slug":"semprepieno","status":"publish","type":"page","link":"https:\/\/www.persefone.it\/en\/semprepieno\/","title":{"rendered":"Semprepieno\u00a9"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"127\" class=\"elementor elementor-127\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11a03d9a e-con e-atomic-element e-flexbox-base e-default-div e-12476f86-1b3f\" data-id=\"11a03d9a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"11a03d9a\">\n    <div class=\"elementor-element elementor-element-653f3356 e-con e-atomic-element e-flexbox-base e-default-div e-4231bedb-7914\" data-id=\"653f3356\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"653f3356\">\n    <div class=\"elementor-element elementor-element-7fbd5106 e-con e-atomic-element e-flexbox-base e-default-div e-6a200829-bea7\" data-id=\"7fbd5106\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7fbd5106\">\n    \t\t\t<p class=\"e-657e3065-37cc e-paragraph-base e-default-p\" data-interaction-id=\"35f812a8\">MARKETING FOR ACCOMMODATION PROVIDERS<\/p>\n\t\t\t\t\t<h1 data-interaction-id=\"5b13b2d5\" class=\"e-7dbc447e-6c35 e-heading-base e-default-h1\">More bookings. Fewer unsold rooms.<\/h1>\n\t\t\t\t\t<p class=\"e-423a030a-a165 e-paragraph-base e-default-p\" data-interaction-id=\"6748811f\">We help hotels, B&amp;Bs, holiday homes, guesthouses and independent properties get more direct bookings, reduce commission costs and maximise every available night.<\/p>\n\t\t\t\t\t<p class=\"e-4754e77b-d8ee e-paragraph-base e-default-p\" data-interaction-id=\"57d8b9fe\"><a href=\"https:\/\/www.persefone.it\/en\/contatti\/\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\tRequest an analysis of your property \u2197\n\t<\/a><\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-49f6dbc7 e-con e-atomic-element e-flexbox-base e-default-div e-40a0a258-f9cf\" data-id=\"49f6dbc7\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"49f6dbc7\">\n    \t\t\t<p class=\"e-78931e86-f815 e-paragraph-base e-default-p\" data-interaction-id=\"288dc46\">THE VALUE OF EVERY NIGHT<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"7bd08bd3\" class=\"e-2433193a-e2f3 e-heading-base e-default-h2\">An empty night<br>won\u2019t come back tomorrow.<\/h2>\n\t\t\t\t\t<p class=\"e-24fd6534-904c e-paragraph-base e-default-p\" data-interaction-id=\"43232336\">We turn more available dates into earning opportunities, without chasing full occupancy at any cost.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-49131ba0 e-con e-atomic-element e-flexbox-base e-default-div e-3502b55a-f3b0\" data-id=\"49131ba0\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"49131ba0\">\n    <div class=\"elementor-element elementor-element-sptext26 e-con e-atomic-element e-flexbox-base e-default-div e-sptext26\" data-id=\"sptext26\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"sptext26\">\n    \t\t\t<p class=\"e-6f817759-71d9 e-paragraph-base e-default-p\" data-interaction-id=\"6339391e\">A MORE BALANCED CHANNEL MIX<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"28ae56c9\" class=\"e-82673d-4e86 e-heading-base e-default-h2\">OTAs bring visibility.<br>The direct channel protects your margin.<\/h2>\n\t\t\t\t\t<p class=\"e-41bc9c7c-8c8f e-paragraph-base e-default-p\" data-interaction-id=\"16cd0313\">Many guests discover a property on portals then search for it on Google. A strong online presence helps them evaluate and book directly, rather than returning to the OTA. Booking and Airbnb can still be useful: the goal is to complement them with a channel you own.<\/p>\n\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-spimg26 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"spimg26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1448\" height=\"1086\" src=\"https:\/\/www.persefone.it\/wp-content\/uploads\/2026\/10\/exec-cbbf9396-e397-4bbe-b4b6-6c8e32232c7a.png\" class=\"attachment-full size-full wp-image-8652\" alt=\"Accommodation provider, booking calendar and revenue growth chart\" srcset=\"https:\/\/www.persefone.it\/wp-content\/uploads\/2026\/10\/exec-cbbf9396-e397-4bbe-b4b6-6c8e32232c7a.png 1448w, https:\/\/www.persefone.it\/wp-content\/uploads\/2026\/10\/exec-cbbf9396-e397-4bbe-b4b6-6c8e32232c7a-300x225.png 300w, https:\/\/www.persefone.it\/wp-content\/uploads\/2026\/10\/exec-cbbf9396-e397-4bbe-b4b6-6c8e32232c7a-1024x768.png 1024w, https:\/\/www.persefone.it\/wp-content\/uploads\/2026\/10\/exec-cbbf9396-e397-4bbe-b4b6-6c8e32232c7a-768x576.png 768w\" sizes=\"(max-width: 1448px) 100vw, 1448px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-pcost26 elementor-widget elementor-widget-html\" data-id=\"pcost26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n.p-channel-costs{padding:clamp(24px,4vw,48px);background:#f5f7f6;border-radius:24px;color:#172b36}.p-channel-costs .p-cost-eyebrow{color:#237b71;font-size:12px;font-weight:700;letter-spacing:.14em;margin:0 0 16px}.p-channel-costs h2{font-size:clamp(26px,3vw,38px);line-height:1.2;margin:0 0 36px}.p-cost-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:24px}.p-cost-column{min-width:0;text-align:center}.p-cost-chart{height:290px;display:flex;flex-direction:column;justify-content:flex-end;align-items:center;border-bottom:1px solid #ccdcd5;padding-bottom:0}.p-cost-bar{width:min(100%,148px);display:flex;align-items:center;justify-content:center;flex-direction:column;border-radius:12px 12px 0 0;color:#fff;font-size:29px;font-weight:700;line-height:1.15}.p-cost-bar small{font-size:12px;font-weight:500;line-height:1.4;margin-top:7px}.p-cost-booking{height:171px;background:#254c85}.p-cost-genius{height:95px;background:#8ba8cf;border-radius:12px;margin-bottom:10px;color:#122f56}.p-cost-airbnb{height:143px;background:#d77769}.p-cost-expedia{height:171px;background:#b58a35}.p-cost-direct{height:7px;background:#237b71}.p-cost-zero{font-size:36px;font-weight:700;color:#237b71;margin-bottom:18px}.p-cost-column h3{font-size:20px;margin:18px 0 8px;line-height:1.3}.p-cost-column p{font-size:14px;line-height:1.5;margin:0;color:#4d5867}.p-cost-note{font-size:13px;line-height:1.65;color:#607169;margin:28px 0 0!important;max-width:900px}@media(max-width:600px){.p-cost-grid{gap:12px}.p-cost-chart{height:245px}.p-cost-booking{height:144px}.p-cost-genius{height:80px}.p-cost-airbnb{height:120px}.p-cost-expedia{height:144px}.p-cost-grid{gap:8px}.p-cost-column h3{font-size:13px}.p-cost-column p{font-size:11px}.p-cost-bar{font-size:25px}.p-cost-bar small{font-size:10px}.p-cost-column h3{font-size:15px;overflow-wrap:anywhere}.p-cost-column p{font-size:12px}.p-channel-costs{padding:24px 16px}}\n<\/style><section class=\"p-channel-costs\" aria-labelledby=\"p-cost-heading\"><p class=\"p-cost-eyebrow\">THE VALUE OF DIRECT SALES<\/p><h2 id=\"p-cost-heading\">How much does the channel impact the booking?<\/h2><div class=\"p-cost-grid\"><div class=\"p-cost-column\"><div class=\"p-cost-chart\"><div class=\"p-cost-bar p-cost-genius\"><span>+10%<\/span><small>Genius discount<\/small><\/div><div class=\"p-cost-bar p-cost-booking\"><span>18%<\/span><small>Commission<\/small><\/div><\/div><h3>Booking.com<\/h3><p>18% commission<br>+ 10% Genius discount<\/p><\/div><div class=\"p-cost-column\"><div class=\"p-cost-chart\"><div class=\"p-cost-bar p-cost-airbnb\"><span>15%<\/span><small>Commission<\/small><\/div><\/div><h3>Airbnb<\/h3><p>15% commission<\/p><\/div><div class=\"p-cost-column\"><div class=\"p-cost-chart\"><div class=\"p-cost-bar p-cost-expedia\"><span>18%<\/span><small>Commission<\/small><\/div><\/div><h3>Expedia<\/h3><p>18% commission<\/p><\/div><div class=\"p-cost-column\"><div class=\"p-cost-chart\"><span class=\"p-cost-zero\">0%<\/span><div class=\"p-cost-bar p-cost-direct\"><\/div><\/div><h3>Direct sales<\/h3><p>0% OTA commissions<\/p><\/div><\/div><p class=\"p-cost-note\">Illustrative example with indicated percentages: commissions and discounts depend on conditions applicable to the property. The Genius discount is separate from commission and percentages do not represent a total cost to add up. Direct sales may involve software, payment and marketing costs.<\/p><\/section>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a90b34b e-con e-atomic-element e-flexbox-base e-default-div e-616fc596-b4ca\" data-id=\"2a90b34b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2a90b34b\">\n    \t\t\t<p class=\"e-23d40104-e69c e-paragraph-base e-default-p\" data-interaction-id=\"68eae98b\">THE SEMPREPIENO SYSTEM<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"6b676286\" class=\"e-213bcee4-de1d e-heading-base e-default-h2\">Be found. Be chosen.<br>Get booked.<\/h2>\n\t\t\t\t\t<p class=\"e-76c2be47-f4e9 e-paragraph-base e-default-p\" data-interaction-id=\"5e14f70c\">Having a website isn\u2019t enough. You need a simple journey from search to booking.<\/p>\n\t\t<div class=\"elementor-element elementor-element-2b466327 e-con e-atomic-element e-flexbox-base e-default-div e-264a61d9-d3fc\" data-id=\"2b466327\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2b466327\">\n    <div class=\"elementor-element elementor-element-46f8a55a e-con e-atomic-element e-flexbox-base e-default-div e-33edf0fd-47f9\" data-id=\"46f8a55a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"46f8a55a\">\n    \t\t\t<p class=\"e-63f2a82-8019 e-paragraph-base e-default-p\" data-interaction-id=\"37590f23\">01<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"26d8b5cb\" class=\"e-303906a5-9f51 e-heading-base e-default-h3\">Visibility<\/h3>\n\t\t\t\t\t<p class=\"e-48853743-e4f2 e-paragraph-base e-default-p\" data-interaction-id=\"4e8f176\">We help potential guests find your property when searching online.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-6bd6382f e-con e-atomic-element e-flexbox-base e-default-div e-1f85c9ac-e5c7\" data-id=\"6bd6382f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6bd6382f\">\n    \t\t\t<p class=\"e-2a994f98-2786 e-paragraph-base e-default-p\" data-interaction-id=\"516c339a\">02<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"783dce05\" class=\"e-31a2b460-2b33 e-heading-base e-default-h3\">Trust<\/h3>\n\t\t\t\t\t<p class=\"e-42c4be66-afbd e-paragraph-base e-default-p\" data-interaction-id=\"5554be15\">We present rooms, services, reviews and strengths clearly and convincingly.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-9421bc2 e-con e-atomic-element e-flexbox-base e-default-div e-38219f83-837e\" data-id=\"9421bc2\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"9421bc2\">\n    \t\t\t<p class=\"e-4e9e9c61-cc43 e-paragraph-base e-default-p\" data-interaction-id=\"72a79628\">03<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"a194438\" class=\"e-4d9ef5e1-ce97 e-heading-base e-default-h3\">Conversion<\/h3>\n\t\t\t\t\t<p class=\"e-5c2a4ce6-8097 e-paragraph-base e-default-p\" data-interaction-id=\"145fcab9\">We remove barriers between guest interest, contact and direct booking.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-5ca26f8b e-con e-atomic-element e-flexbox-base e-default-div e-25620029-f084\" data-id=\"5ca26f8b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5ca26f8b\">\n    \t\t\t<p class=\"e-5197618-4259 e-paragraph-base e-default-p\" data-interaction-id=\"10008788\">04<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"7d86ba17\" class=\"e-6cef9d0a-18d2 e-heading-base e-default-h3\">Strategy<\/h3>\n\t\t\t\t\t<p class=\"e-5351fa69-45e7 e-paragraph-base e-default-p\" data-interaction-id=\"689c7ad7\">We coordinate pricing, seasonality and channels to improve occupancy and profitability.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-67bb678e e-con e-atomic-element e-flexbox-base e-default-div e-364cb088-648a\" data-id=\"67bb678e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"67bb678e\">\n    \t\t\t<p class=\"e-790fb1c2-e561 e-paragraph-base e-default-p\" data-interaction-id=\"5f336235\">HOW WE WORK<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"5dde7c13\" class=\"e-31566ab6-36d7 e-heading-base e-default-h2\">From analysis to continuous improvement.<\/h2>\n\t\t<div class=\"elementor-element elementor-element-55e74de1 e-con e-atomic-element e-flexbox-base e-default-div e-6060bb44-bdf9\" data-id=\"55e74de1\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"55e74de1\">\n    <div class=\"elementor-element elementor-element-52161d4e e-con e-atomic-element e-flexbox-base e-default-div e-f05d55e-e6cb\" data-id=\"52161d4e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"52161d4e\">\n    \t\t\t<p class=\"e-4227651a-cd59 e-paragraph-base e-default-p\" data-interaction-id=\"7e5c7278\">01<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"5973bbde\" class=\"e-5a580aa-856c e-heading-base e-default-h3\">We analyse the situation<\/h3>\n\t\t\t\t\t<p class=\"e-524704d9-778c e-paragraph-base e-default-p\" data-interaction-id=\"500ec463\">We examine the property, market, competitors, online presence, pricing and acquisition channels.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-695e5e17 e-con e-atomic-element e-flexbox-base e-default-div e-42e6f52b-5532\" data-id=\"695e5e17\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"695e5e17\">\n    \t\t\t<p class=\"e-7a3d269b-b7b3 e-paragraph-base e-default-p\" data-interaction-id=\"1ce12e52\">02<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"70a0f17c\" class=\"e-4d5f9226-57bc e-heading-base e-default-h3\">Strategy<\/h3>\n\t\t\t\t\t<p class=\"e-227b02e7-ea6c e-paragraph-base e-default-p\" data-interaction-id=\"793424bf\">Direct, OTA, wholesalers, social<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-187217ea e-con e-atomic-element e-flexbox-base e-default-div e-15b7b242-4590\" data-id=\"187217ea\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"187217ea\">\n    \t\t\t<p class=\"e-1d37efc7-6dfc e-paragraph-base e-default-p\" data-interaction-id=\"3dd1e10a\">03<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"616bf0f1\" class=\"e-26572f44-a260 e-heading-base e-default-h3\">Optimisation<\/h3>\n\t\t\t\t\t<p class=\"e-8c4856e-381f e-paragraph-base e-default-p\" data-interaction-id=\"17dc8fdb\">Continuous checks and strategy improvements, adapting to seasonality, events and demand.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-2913108f e-con e-atomic-element e-flexbox-base e-default-div e-2970f9d5-c742\" data-id=\"2913108f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2913108f\">\n    \t\t\t<p class=\"e-24cb74b-bb2f e-paragraph-base e-default-p\" data-interaction-id=\"4729fa65\">04<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"2effd174\" class=\"e-9490815-8d36 e-heading-base e-default-h3\">Semprepieno<\/h3>\n\t\t\t\t\t<p class=\"e-3e1ed89-a315 e-paragraph-base e-default-p\" data-interaction-id=\"78c4bd19\">A proven method<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-3a60ff4 e-con e-atomic-element e-flexbox-base e-default-div e-1b5280ad-581a\" data-id=\"3a60ff4\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"3a60ff4\">\n    \t\t\t<p class=\"e-a177b08-7602 e-paragraph-base e-default-p\" data-interaction-id=\"2ba1c50e\">WHAT WE OPTIMISE<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"cdf1c06\" class=\"e-58bd1fb-11e4 e-heading-base e-default-h2\">An online presence<br>that works for your property.<\/h2>\n\t\t<div class=\"elementor-element elementor-element-dfb860d e-con e-atomic-element e-flexbox-base e-default-div e-615158c9-8fe3\" data-id=\"dfb860d\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"dfb860d\">\n    <div class=\"elementor-element elementor-element-44326ee5 e-con e-atomic-element e-flexbox-base e-default-div e-5303fd31-9685\" data-id=\"44326ee5\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"44326ee5\">\n    \t\t\t<p class=\"e-8cc7c64-41ea e-paragraph-base e-default-p\" data-interaction-id=\"67120b57\">01<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"e933ca0\" class=\"e-3ee181b1-7f72 e-heading-base e-default-h3\">Website<\/h3>\n\t\t\t\t\t<p class=\"e-2aeddd8c-d2ce e-paragraph-base e-default-p\" data-interaction-id=\"23115197\">A fast website, designed primarily for smartphones, that turns visits into enquiries and bookings.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-560c29aa e-con e-atomic-element e-flexbox-base e-default-div e-4a5406b7-33ef\" data-id=\"560c29aa\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"560c29aa\">\n    \t\t\t<p class=\"e-4be63703-5a79 e-paragraph-base e-default-p\" data-interaction-id=\"355d6946\">02<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"4e2b7336\" class=\"e-12b69942-a36b e-heading-base e-default-h3\">OTAs and portals<\/h3>\n\t\t\t\t\t<p class=\"e-145fc408-c57d e-paragraph-base e-default-p\" data-interaction-id=\"2dc42340\">Content and information organised to make your property recognisable and credible on Booking, Airbnb and other portals.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-451e94ba e-con e-atomic-element e-flexbox-base e-default-div e-1240f5ad-3ca6\" data-id=\"451e94ba\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"451e94ba\">\n    \t\t\t<p class=\"e-65b2522b-67e1 e-paragraph-base e-default-p\" data-interaction-id=\"12140b2\">03<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"3ad4c78e\" class=\"e-740e2610-e42d e-heading-base e-default-h3\">Content and new searches<\/h3>\n\t\t\t\t\t<p class=\"e-36c70a6b-1c5d e-paragraph-base e-default-p\" data-interaction-id=\"6d945b5f\">Clear, well-structured information, also suited to new AI-based search tools.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-2889f989 e-con e-atomic-element e-flexbox-base e-default-div e-391b6ab8-674d\" data-id=\"2889f989\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2889f989\">\n    \t\t\t<p class=\"e-d127cb6-6888 e-paragraph-base e-default-p\" data-interaction-id=\"72cf2140\">04<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"32d42924\" class=\"e-50992190-92e7 e-heading-base e-default-h3\">Pricing and profitability<\/h3>\n\t\t\t\t\t<p class=\"e-27a0a5a2-42a2 e-paragraph-base e-default-p\" data-interaction-id=\"1b459d8e\">We work on balancing occupancy, average rate and profitability: filling every room isn\u2019t always the best choice.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-3a5e0d2a e-con e-atomic-element e-flexbox-base e-default-div e-36759d33-e9bf\" data-id=\"3a5e0d2a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"3a5e0d2a\">\n    \t\t\t<h2 data-interaction-id=\"34ca3f4f\" class=\"e-47f8fc76-bc4e e-heading-base e-default-h2\">More control over the value<br>of each stay.<\/h2>\n\t\t\t\t\t<p class=\"e-2510ecf-6a1a e-paragraph-base e-default-p\" data-interaction-id=\"7de4340f\">More direct bookings can leave your property with a larger share of the value of each stay. Website, visibility and guest relations become assets for your business, with a more balanced channel mix.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-52a884c8 e-con e-atomic-element e-flexbox-base e-default-div e-7c5c09a2-92a9\" data-id=\"52a884c8\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"52a884c8\">\n    \t\t\t<p class=\"e-3e83d2ed-61a2 e-paragraph-base e-default-p\" data-interaction-id=\"3643f0bc\">ANSWERS TO YOUR QUESTIONS<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"77424b0e\" class=\"e-7c629695-da50 e-heading-base e-default-h2\">Frequently asked questions.<\/h2>\n\t\t<div class=\"elementor-element elementor-element-a7e20fe e-con e-atomic-element e-flexbox-base e-default-div e-76b47783-e3fe\" data-id=\"a7e20fe\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"a7e20fe\">\n    <div class=\"elementor-element elementor-element-6ef66b89 e-con e-atomic-element e-flexbox-base e-default-div e-1ae55434-bc5b\" data-id=\"6ef66b89\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6ef66b89\">\n    \t\t\t<p class=\"e-58d9f83d-e840 e-paragraph-base e-default-p\" data-interaction-id=\"1d2f85dd\">01<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"68987c14\" class=\"e-33854613-30ae e-heading-base e-default-h3\">Do I have to stop using Booking or Airbnb?<\/h3>\n\t\t\t\t\t<p class=\"e-1de18ef2-7f6f e-paragraph-base e-default-p\" data-interaction-id=\"18d4b3b9\">No. The goal is to improve sales on OTAs while supporting a stronger direct channel and gradually reducing dependence on portals.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-2ae1efd3 e-con e-atomic-element e-flexbox-base e-default-div e-d7d1dee-5bcb\" data-id=\"2ae1efd3\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2ae1efd3\">\n    \t\t\t<p class=\"e-4fef0962-7fa9 e-paragraph-base e-default-p\" data-interaction-id=\"2981aeb2\">02<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"16049c44\" class=\"e-6d612cfa-ebeb e-heading-base e-default-h3\">Does this work for a small property?<\/h3>\n\t\t\t\t\t<p class=\"e-4ff91c98-73c6 e-paragraph-base e-default-p\" data-interaction-id=\"3057a937\">Yes. For a small property, protecting the margin on each booking can be especially important.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-89dec38 e-con e-atomic-element e-flexbox-base e-default-div e-3cf4d072-31f0\" data-id=\"89dec38\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"89dec38\">\n    \t\t\t<p class=\"e-40b75829-31e7 e-paragraph-base e-default-p\" data-interaction-id=\"235e24fb\">03<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"6dad8cd0\" class=\"e-20536f25-84ea e-heading-base e-default-h3\">Is having a website enough?<\/h3>\n\t\t\t\t\t<p class=\"e-69bb48e6-5137 e-paragraph-base e-default-p\" data-interaction-id=\"49ac1e82\">No. The website must be easy to find and persuade guests to contact you or book.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-7ade362f e-con e-atomic-element e-flexbox-base e-default-div e-4cbc12b7-73bd\" data-id=\"7ade362f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7ade362f\">\n    \t\t\t<p class=\"e-6e45aae0-940b e-paragraph-base e-default-p\" data-interaction-id=\"297b71f3\">04<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"4489d69e\" class=\"e-1a81b9b3-ab43 e-heading-base e-default-h3\">Can I keep the tools I already use?<\/h3>\n\t\t\t\t\t<p class=\"e-24419dd4-9e92 e-paragraph-base e-default-p\" data-interaction-id=\"6d3b7103\">Often yes. We first assess what works, what can be integrated and which tools might limit growth.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-21f766d8 e-con e-atomic-element e-flexbox-base e-default-div e-66acd208-65e3\" data-id=\"21f766d8\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"21f766d8\">\n    \t\t\t<p class=\"e-11d30024-c55f e-paragraph-base e-default-p\" data-interaction-id=\"165343a0\">05<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"5ac93fd\" class=\"e-72f0492a-1158 e-heading-base e-default-h3\">How much can I increase bookings?<\/h3>\n\t\t\t\t\t<p class=\"e-51f20530-3ac5 e-paragraph-base e-default-p\" data-interaction-id=\"3d179d07\">It depends on location, prices, reputation, competition and seasonality. We start with your property\u2019s real data, without promising standard percentages.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-594ef701 e-con e-atomic-element e-flexbox-base e-default-div e-f46e763-d106\" data-id=\"594ef701\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"594ef701\">\n    \t\t\t<p class=\"e-79a9b411-4a29 e-paragraph-base e-default-p\" data-interaction-id=\"731758bc\">START HERE<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"11452c98\" class=\"e-4629c7d7-2675 e-heading-base e-default-h2\">Do you want to be fully booked too?<\/h2>\n\t\t\t\t\t<p class=\"e-2a6b8849-2a31 e-paragraph-base e-default-p\" data-interaction-id=\"54418442\">We analyse your property, the market and the booking journey to identify the most concrete opportunities.<\/p>\n\t\t\t\t\t<p class=\"e-2bd078b3-7f47 e-paragraph-base e-default-p\" data-interaction-id=\"77f0e599\"><a href=\"https:\/\/www.persefone.it\/en\/contatti\/\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\tRequest a free consultation \u2197\n\t<\/a><\/p>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-fa00010 e-con-full e-flex e-con e-parent\" data-id=\"fa00010\" data-element_type=\"container\" data-e-type=\"container\" id=\"analisi\">\n\t\t<div class=\"elementor-element elementor-element-fa0000f e-con-full sp-elementor-tools e-flex e-con e-child\" data-id=\"fa0000f\" data-element_type=\"container\" data-e-type=\"container\" id=\"sp-tools\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa00001 elementor-widget elementor-widget-text-editor\" data-id=\"fa00001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"sp-eyebrow\">START WITH DATA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa00002 elementor-widget elementor-widget-heading\" data-id=\"fa00002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Free analysis tools<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa00003 elementor-widget elementor-widget-text-editor\" data-id=\"fa00003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Explore the opportunities in your area and analyse your property\u2019s online presence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa0000e e-con-full sp-grid e-flex e-con e-child\" data-id=\"fa0000e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fa00008 e-con-full sp-tool-card e-flex e-con e-child\" data-id=\"fa00008\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa00004 elementor-widget elementor-widget-text-editor\" data-id=\"fa00004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"sp-eyebrow\">01 \/ MARKET<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa00005 elementor-widget elementor-widget-heading\" data-id=\"fa00005\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Scan your area\u2019s potential revenue<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa00006 elementor-widget elementor-widget-text-editor\" data-id=\"fa00006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Launch the simulator to explore your area\u2019s potential.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa00007 elementor-widget elementor-widget-button\" data-id=\"fa00007\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"sp-simulator-open\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.okrate.it\/simulatori\/business-simulator\/01-form.html\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Start the scan \u2197<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa0000d e-con-full sp-tool-card e-flex e-con e-child\" data-id=\"fa0000d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa00009 elementor-widget elementor-widget-text-editor\" data-id=\"fa00009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"sp-eyebrow\">02 \/ ONLINE PRESENCE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa0000a elementor-widget elementor-widget-heading\" data-id=\"fa0000a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Analyse your website\u2019s score<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa0000b elementor-widget elementor-widget-text-editor\" data-id=\"fa0000b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Open the SEO and GEO analysis tool and view your site report.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa0000c elementor-widget elementor-widget-button\" data-id=\"fa0000c\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"sp-seo-open\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.sito-hotel.it\/seo-geo-checker.php?html=1\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Open site analysis \u2197<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>MARKETING PER STRUTTURE RICETTIVE Pi\u00f9 prenotazioni. Meno camere invendute. Aiutiamo hotel, B&amp;B, case vacanze, affittacamere e strutture indipendenti a ricevere pi\u00f9 prenotazioni dirette, ridurre il peso delle commissioni e valorizzare ogni notte disponibile. Richiedi un\u2019analisi della tua struttura \u2197 IL VALORE DI OGNI NOTTE Una notte vuotanon torna domani. Trasformiamo pi\u00f9 date disponibili in opportunit\u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wpai_generated_summary":"","footnotes":""},"class_list":["post-127","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Semprepieno: marketing per strutture ricettive | Persefone<\/title>\n<meta name=\"description\" content=\"Scopri Semprepieno, la soluzione Persefone per il marketing delle strutture ricettive: presenza online, prenotazioni dirette e valorizzazione del soggiorno.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.persefone.it\/en\/semprepieno\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" 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