{"id":8666,"date":"2026-10-27T05:37:40","date_gmt":"2026-10-27T05:37:40","guid":{"rendered":"https:\/\/www.persefone.it\/brand-protection\/"},"modified":"2026-10-27T05:37:40","modified_gmt":"2026-10-27T05:37:40","slug":"brand-protection","status":"publish","type":"page","link":"https:\/\/www.persefone.it\/en\/brand-protection\/","title":{"rendered":"Brand protection"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"8666\" class=\"elementor elementor-8666\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-pbrand27 elementor-widget elementor-widget-html\" data-id=\"pbrand27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>.p-brand{max-width:1152px;margin:auto;padding:0 24px 64px;color:#173f3b}.p-brand-hero{padding:clamp(28px,5vw,56px);border-radius:26px;background:#edf5f1;display:grid;grid-template-columns:1.3fr .7fr;gap:40px;align-items:center}.p-brand .p-eyebrow{font-size:12px;letter-spacing:.14em;font-weight:700;color:#237b71}.p-brand h1{font-size:clamp(34px,4vw,50px);line-height:1.13;letter-spacing:-.035em;margin:20px 0}.p-brand p{font-size:17px;line-height:1.75}.p-brand h2{font-size:32px;line-height:1.2;margin:0 0 20px}.p-brand h3{font-size:22px;line-height:1.25;margin:14px 0}.p-brand-btn{display:inline-block;padding:14px 22px;background:#173f3b;color:#fff!important;border-radius:12px;text-decoration:none!important;font-weight:700;margin-top:14px}.p-brand-search{background:#fff;border:1px solid #d3e6df;border-radius:20px;padding:26px;box-shadow:0 16px 40px #173f3b10}.p-brand-search .p-brand-query{padding:12px 16px;border:1px solid #d3e6df;border-radius:999px;font-size:15px}.p-brand-search strong{display:block;font-size:22px;color:#237b71;margin:18px 0 8px}.p-brand-search small{font-size:12px;color:#607169}.p-brand-section{margin-top:48px}.p-brand-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}.p-brand-card{background:#f5f7f6;padding:28px;border-radius:20px}.p-brand-card p{font-size:16px;margin:0}.p-brand-steps{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:22px}.p-brand-steps p{font-size:16px}.p-brand-costs{display:grid;grid-template-columns:1fr 1fr;gap:24px;background:#edf5f1;border-radius:24px;padding:32px}.p-brand details{padding:20px 0;border-bottom:1px solid #d3e6df}.p-brand summary{font-size:19px;font-weight:600;cursor:pointer}.p-brand-callout{padding:36px;border-radius:24px;background:#173f3b;color:white}.p-brand-callout h2{color:white}.p-brand-callout .p-brand-btn{background:#fff;color:#173f3b!important}@media(max-width:767px){.p-brand{padding:0 16px 40px}.p-brand-hero,.p-brand-grid,.p-brand-steps,.p-brand-costs{grid-template-columns:1fr}.p-brand-callout{padding:28px}}<\/style><div class=\"p-brand\"><section class=\"p-brand-hero\"><div><p class=\"p-eyebrow\">HOTELADS \/ BRAND PROTECTION<\/p><h1>Your hotel\u2019s name.<br>The path to your website.<\/h1><p>When a guest searches for your property on Google, an ad on your hotel\u2019s name can guide them to the official site. HotelAds helps manage brand campaigns with budget, approvals and results under control.<\/p><a class=\"p-brand-btn\" href=\"https:\/\/www.persefone.it\/en\/contatti\/\">Request a demo \u2197<\/a><\/div><div class=\"p-brand-search\"><p class=\"p-brand-query\">\u2315 Your hotel\u2019s name<\/p><small>AD EXAMPLE \u00b7 ILLUSTRATIVE<\/small><strong>Your hotel \u00b7 Official website<\/strong><p>Rooms, availability and booking on your website.<\/p><small>The representation does not guarantee placement.<\/small><\/div><\/section><section class=\"p-brand-section\"><p class=\"p-eyebrow\">FROM SEARCHES TO THE OFFICIAL WEBSITE<\/p><h2>More control over your brand\u2019s visibility.<\/h2><p>A dashboard to track Google Ads campaigns linked to your property\u2019s name: from setup to results analysis.<\/p><div class=\"p-brand-grid\"><article class=\"p-brand-card\"><h3>Searches for your name<\/h3><p>Search campaigns targeting those looking for your property\u2019s name, with controlled keywords and ads to approve.<\/p><\/article><article class=\"p-brand-card\"><h3>Guided activation<\/h3><p>Connect your Google Ads account, configure the ad and choose the budget before activation.<\/p><\/article><article class=\"p-brand-card\"><h3>Clear reports<\/h3><p>Impressions, clicks, spend and other metrics available to monitor campaign performance.<\/p><\/article><article class=\"p-brand-card\"><h3>Separate budgets<\/h3><p>The property pays Google Ads from its own account. The software fee is separate from advertising spend.<\/p><\/article><article class=\"p-brand-card\"><h3>One or more properties<\/h3><p>Manage multiple hotels with dedicated accounts, users and roles to oversee an entire portfolio.<\/p><\/article><article class=\"p-brand-card\"><h3>Approval and control<\/h3><p>Campaigns are prepared on pause: before activation you can review ads, settings and budget.<\/p><\/article><\/div><\/section><section class=\"p-brand-section\"><p class=\"p-eyebrow\">HOW IT WORKS<\/p><h2>Four steps, from brand to campaign.<\/h2><div class=\"p-brand-steps\"><div><h3>01 \/ Connect<\/h3><p>Authorise the property\u2019s Google Ads account. Advertising billing remains on your account.<\/p><\/div><div><h3>02 \/ Prepare<\/h3><p>Define keywords on the hotel name, market, ad and average daily budget.<\/p><\/div><div><h3>03 \/ Approve<\/h3><p>Review the draft and confirm activation when settings and budget are ready.<\/p><\/div><div><h3>04 \/ Monitor<\/h3><p>Track statistics and, with necessary integrations, bookings attributed to campaigns.<\/p><\/div><\/div><\/section><section class=\"p-brand-section\"><h2>Software and advertising: two separate costs.<\/h2><div class=\"p-brand-costs\"><div><h3>Google Ads budget<\/h3><p>Choose the average daily spend and pay for advertising directly through the property\u2019s account.<\/p><\/div><div><h3>Service fee<\/h3><p>Software management, monitoring and reports have a fee separate from the ad budget.<\/p><\/div><\/div><\/section><section class=\"p-brand-section\"><h2>Questions about Brand Protection<\/h2><details><summary>Is the top position on Google guaranteed?<\/summary><p>No. Ad visibility depends on the advertising auction and campaign settings. The service does not guarantee a position or number of bookings.<\/p><\/details><details><summary>Who pays for the advertising?<\/summary><p>Advertising costs are charged by Google to the property\u2019s account. The software fee is separate.<\/p><\/details><details><summary>Can I manage multiple hotels?<\/summary><p>HotelAds allows management of multiple properties with distinct accounts, users and roles.<\/p><\/details><details><summary>Can I measure bookings?<\/summary><p>Booking attribution requires linking and configuring measurement tools, including the booking engine where applicable.<\/p><\/details><\/section><section class=\"p-brand-section p-brand-callout\"><h2>Be found by those already searching for your hotel.<\/h2><p>Let\u2019s explore how to guide searches for your name towards the official website, keeping campaign control.<\/p><a class=\"p-brand-btn\" href=\"https:\/\/www.persefone.it\/en\/contatti\/\">Speak with the Persefone team \u2197<\/a><\/section><p>Discover the service at <a href=\"https:\/\/hotelads.it\/\" target=\"_blank\" rel=\"noopener\">HotelAds.it \u2197<\/a>.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wpai_generated_summary":"","footnotes":""},"class_list":["post-8666","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Protection per hotel con Google Ads | Persefone<\/title>\n<meta name=\"description\" content=\"Scopri HotelAds per la Brand Protection del tuo hotel: campagne sul nome della struttura, budget sotto controllo e report, con spesa Ads separata dal software.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.persefone.it\/en\/brand-protection\/\" \/>\n<meta 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