{"id":7608,"date":"2024-09-21T09:16:50","date_gmt":"2024-09-21T08:16:50","guid":{"rendered":"https:\/\/www.persefone.it\/?p=7608"},"modified":"2026-10-18T14:37:06","modified_gmt":"2026-10-18T14:37:06","slug":"come-aumentare-la-visibilita-su-booking","status":"publish","type":"post","link":"https:\/\/www.persefone.it\/en\/come-aumentare-la-visibilita-su-booking\/","title":{"rendered":"How to increase visibility on Booking"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The Search Results Score is based on how often your property appears in search results compared to other properties in your city. Your score works like the ranking system, so the lower the number, the more visible your property is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Booking.com provides a page within its extranet under \u201cAnalytics\u201d -&gt; \u201cDashboard ranking\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.persefone.it\/images\/dashboard-ranning.png\" alt=\"\" class=\"wp-image-7724\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The information needed to gain greater visibility<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.persefone.it\/images\/booking-com-visibilita.png\" alt=\"\" class=\"wp-image-7725\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Factors affecting the score<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conversion<br \/><\/strong>This figure represents the percentage of views of your property's page that turned into bookings over the last 90 days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Average daily rate<br \/><\/strong>Also known as ADR, it indicates total earnings from rooms sold divided by the number of rooms sold, over a specific period.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Local average<br \/><\/strong>Indicates the percentage of bookings cancelled in the last 90 days. More cancellations mean lower conversion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Review score<br \/><\/strong>The score is calculated based on reviews left by guests who stayed at your property. To increase it, try improving your guests\u2019 experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Property page score<br \/><\/strong>Shows how complete your property page is in terms of information and photos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Response score<br \/><\/strong>By responding as quickly as possible, you will improve your Response Score and enhance your guests\u2019 experience at the same time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Il Punteggio nei Risultati di Ricerca \u00e8 basato su quante volte la tua struttura compare nei risultati di ricerca rispetto alle altre strutture nella tua citt\u00e0. Il tuo punteggio funziona allo stesso modo del sistema di posizionamento (ovvero il ranking), quindi pi\u00f9 il numero \u00e8 basso, pi\u00f9 \u00e8 vista la tua struttura. Booking.com offre una [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wpai_generated_summary":"","footnotes":""},"categories":[21,25],"tags":[],"class_list":["post-7608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-booking-com"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visibilit\u00e0 su Booking: come migliorarla | Persefone<\/title>\n<meta name=\"description\" content=\"Approfondisci la visibilit\u00e0 della tua struttura su Booking.com e il posizionamento nei risultati di ricerca. 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