{"id":8352,"date":"2026-10-27T13:15:07","date_gmt":"2026-10-27T13:15:07","guid":{"rendered":"https:\/\/www.persefone.it\/?p=8352"},"modified":"2026-10-27T13:15:09","modified_gmt":"2026-10-27T13:15:09","slug":"come-avere-prenotazioni-dirette-senza-commissioni-per-hotel","status":"publish","type":"post","link":"https:\/\/www.persefone.it\/en\/come-avere-prenotazioni-dirette-senza-commissioni-per-hotel\/","title":{"rendered":"How to Get Direct Bookings Without Commissions for Hotels"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8352\" class=\"elementor elementor-8352\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-direct8352 elementor-widget elementor-widget-html\" data-id=\"direct8352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>.p-ob-article{max-width:1120px;margin:auto;padding:0 24px 64px;color:#173f3b}.p-ob-hero{background:#edf5f1;border-radius:26px;padding:clamp(28px,4vw,48px);display:grid;grid-template-columns:1.35fr .85fr;gap:36px;align-items:center}.p-ob-article .p-ob-kicker{font-size:12px;letter-spacing:.14em;font-weight:700;color:#237b71;margin:0 0 18px}.p-ob-article h1{font-size:clamp(32px,4vw,48px);line-height:1.13;letter-spacing:-.035em;margin:0 0 22px}.p-ob-article h2{font-size:30px;line-height:1.2;letter-spacing:-.025em;margin:0 0 18px}.p-ob-article h3{font-size:21px;line-height:1.3;margin:0 0 12px}.p-ob-article p,.p-ob-article li{font-size:17px;line-height:1.75}.p-ob-article a{color:#237b71;text-underline-offset:4px}.p-ob-btn{display:inline-flex;align-items:center;justify-content:center;background:#173f3b;color:#fff!important;padding:14px 22px;border-radius:12px;text-decoration:none!important;font-weight:700;margin:12px 10px 0 0}.p-ob-visual{background:#fff;border:1px solid #d3e3db;border-radius:20px;padding:24px}.p-ob-visual strong{display:block;background:#173f3b;color:#fff;text-align:center;padding:22px 16px;border-radius:14px;font-size:25px}.p-ob-visual .p-ob-portals{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:18px}.p-ob-portals span{padding:14px 8px;border:1px solid #d3e3db;border-radius:12px;text-align:center;font-size:14px}.p-ob-visual small{display:block;font-size:12px;color:#607169;line-height:1.5;margin-top:18px}.p-ob-section{margin-top:44px}.p-ob-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}.p-ob-card{padding:26px;background:#f5f7f6;border-radius:18px}.p-ob-card p{font-size:16px;margin:0}.p-ob-read{max-width:850px;margin:44px auto 0}.p-ob-checklist{list-style:none;padding:0;margin:0}.p-ob-checklist li{padding:15px 18px;border-bottom:1px solid #d3e3db}.p-ob-checklist li:before{content:'\u2713';color:#237b71;font-weight:700;margin-right:12px}.p-ob-solution{padding:36px;border-radius:24px;background:#173f3b;color:#fff}.p-ob-solution h2,.p-ob-solution h3{color:#fff}.p-ob-solution a{color:#b9dfcf}.p-ob-solution .p-ob-btn{background:#fff;color:#173f3b!important}.p-ob-links{display:flex;gap:16px;flex-wrap:wrap;margin-top:18px}.p-ob-article details{padding:20px 0;border-bottom:1px solid #d3e3db}.p-ob-article summary{font-size:18px;font-weight:600;cursor:pointer}.p-ob-note{font-size:14px!important;color:#59726a}.single-post.postid-8352 .hfe-page-title{display:none!important}@media(max-width:767px){.p-ob-article{padding:0 16px 40px}.p-ob-hero,.p-ob-grid{grid-template-columns:1fr}.p-ob-solution{padding:28px}}<\/style><style>.p-direct-choices{display:grid;grid-template-columns:1fr 1fr;gap:24px}.p-direct-choice{padding:32px;border-radius:22px;border:1px solid #d3e3db;background:#edf5f1}.p-direct-choice h3{font-size:26px}.p-direct-choice ul{padding-left:20px}.p-direct-visual{display:flex;flex-direction:column;gap:12px}.p-direct-visual div{padding:18px;border:1px solid #d3e3db;border-radius:14px;font-weight:600;background:#fff}.p-direct-visual div:nth-child(2){background:#173f3b;color:white}.p-direct-visual small{font-size:12px;line-height:1.6;color:#59726a}@media(max-width:767px){.p-direct-choices{grid-template-columns:1fr}}<\/style><article class=\"p-ob-article\"><header class=\"p-ob-hero\"><div><p class=\"p-ob-kicker\">DIRECT SALES \/ MARKETING FOR HOSPITALITY<\/p><h1>Commission-free direct bookings: how to build your channel.<\/h1><p>Receiving bookings from your website can reduce reliance on intermediaries. But having a site or a \u201cBook\u201d button isn\u2019t enough: you need a journey that helps guests find you, trust you and complete their booking.<\/p><a class=\"p-ob-btn\" href=\"https:\/\/www.persefone.it\/en\/semprepieno\/\">Discover Semprepieno \u2197<\/a><\/div><div class=\"p-direct-visual\" aria-label=\"Stages of the direct booking journey\"><div>01 \/ Be found<\/div><div>02 \/ Be chosen<\/div><div>03 \/ Be booked<\/div><small>Visibility, content and booking journey work together. Direct bookings avoid OTA commissions but may incur acquisition and management costs.<\/small><\/div><\/header><section class=\"p-ob-section\"><p class=\"p-ob-kicker\">THE PROBLEM<\/p><h2>Why do guests return to portals?<\/h2><p>A traveller may discover the accommodation on an OTA and then search for it on Google. If the website doesn\u2019t clearly show rooms, conditions and availability, or booking is complicated, they may choose to return to the portal.<\/p><div class=\"p-ob-grid\"><div class=\"p-ob-card\"><h3>Dependence on external channels<\/h3><p>Portals bring visibility, but relying almost exclusively on them leaves less room for a channel and commercial relationship managed by the property.<\/p><\/div><div class=\"p-ob-card\"><h3>Visits that don\u2019t become enquiries<\/h3><p>Ineffective photos, incomplete information, confusing offers and awkward steps on smartphones can break the journey.<\/p><\/div><div class=\"p-ob-card\"><h3>Revenue confused with margin<\/h3><p>A booking without OTA commission isn\u2019t automatically cost-free. Software, payments and marketing must be considered in the comparison.<\/p><\/div><\/div><\/section><section class=\"p-ob-read\"><h2>The first goal is to make direct bookings a convincing choice.<\/h2><p>There\u2019s no need to eliminate Booking.com, Airbnb or other portals. You need to complement online distribution with a clear official website and understandable direct offer, giving guests a real reason to book with you.<\/p><p>A <a href=\"https:\/\/www.persefone.it\/en\/booking-engine\/\">Booking Engine<\/a> makes the site bookable; a commercial strategy links visibility, content, pricing and guest relations.<\/p><\/section><section class=\"p-ob-section\"><p class=\"p-ob-kicker\">TWO WAYS TO START<\/p><h2>Operational support and tools to explore further.<\/h2><div class=\"p-direct-choices\"><div class=\"p-direct-choice\"><p class=\"p-ob-kicker\">01 \/ SEMPREPIENO<\/p><h3>A strategy for your property.<\/h3><p><a href=\"https:\/\/www.persefone.it\/en\/semprepieno\/\">Semprepieno<\/a> combines technology with a marketing path to work on direct bookings and stay value.<\/p><ul><li>Analysis of property, market and booking journey.<\/li><li>Evaluation of website, content, online presence and channels.<\/li><li>Attention to pricing, seasonality and profitability.<\/li><li>A plan based on the property\u2019s actual needs.<\/li><\/ul><a class=\"p-ob-btn\" href=\"https:\/\/www.persefone.it\/en\/semprepieno\/\">Discover the Semprepieno path \u2197<\/a><\/div><div class=\"p-direct-choice\"><p class=\"p-ob-kicker\">02 \/ E-BOOKS FOR HOSPITALITY<\/p><h3>Guides to understand where to act.<\/h3><p>The <a href=\"https:\/\/www.persefone.it\/en\/e-book\/\">Persefone e-book collection<\/a> offers insights on online sales, marketing, portals, photos, reviews and property management.<\/p><ul><li>Identify common mistakes in room sales.<\/li><li>Explore the steps of online presence.<\/li><li>Assess how to better present rooms and services.<\/li><li>Share ideas and priorities with your team.<\/li><\/ul><a class=\"p-ob-btn\" href=\"https:\/\/www.persefone.it\/en\/e-book\/\">Explore all e-books \u2197<\/a><\/div><\/div><\/section><section class=\"p-ob-read\"><h2>Where to start in practice?<\/h2><ul class=\"p-ob-checklist\"><li>Try searching for your property and booking a room from your smartphone.<\/li><li>Check that photos, services, conditions and availability are clear.<\/li><li>Compare the direct offer with portal offers for the same dates.<\/li><li>Measure visits, enquiries, bookings and costs by channel.<\/li><li>Choose a guide from the e-book collection and define a first concrete action.<\/li><\/ul><p>If you want to discuss your property\u2019s priorities, <a href=\"https:\/\/www.persefone.it\/en\/semprepieno\/\">explore Semprepieno<\/a> and request a consultation.<\/p><\/section><section class=\"p-ob-read\"><h2>How to measure the benefit of direct bookings?<\/h2><p>Compare similar periods and consider revenues, cancellations, refunds, software costs, payments and promotional investments. Distinguish revenue from the economic contribution remaining after channel-attributable costs.<\/p><p class=\"p-ob-note\">Results depend on demand, location, reputation, offer and investments. No strategy can guarantee a fixed number of bookings.<\/p><\/section><section class=\"p-ob-section p-ob-solution\"><h2>Want to give more space to direct bookings?<\/h2><p>Start with the guides if you want to explore independently. Choose a consultation with Semprepieno if you want to analyse your case and define priorities with the team.<\/p><a class=\"p-ob-btn\" href=\"https:\/\/www.persefone.it\/en\/contatti\/\">Request a free consultation \u2197<\/a><div class=\"p-ob-links\"><a href=\"https:\/\/www.persefone.it\/en\/semprepieno\/\">Discover Semprepieno \u2197<\/a><a href=\"https:\/\/www.persefone.it\/en\/e-book\/\">Browse the e-books \u2197<\/a><\/div><\/section><\/article>\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>How to build a more effective direct channel: the problem of portal dependence, the Semprepieno path and e-books to explore further.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wpai_generated_summary":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-8352","post","type-post","status-publish","format-standard","hentry","category-promo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prenotazioni dirette hotel: Semprepieno ed e-book | Persefone<\/title>\n<meta name=\"description\" content=\"Come aumentare il peso delle prenotazioni dirette? Scopri gli ostacoli, il percorso Semprepieno e gli e-book Persefone per lavorare sulla vendita online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.persefone.it\/en\/come-avere-prenotazioni-dirette-senza-commissioni-per-hotel\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prenotazioni dirette hotel: Semprepieno ed e-book | Persefone\" \/>\n<meta property=\"og:description\" content=\"Come aumentare il peso delle prenotazioni dirette? 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