{"id":8666,"date":"2026-10-27T05:37:40","date_gmt":"2026-10-27T05:37:40","guid":{"rendered":"https:\/\/www.persefone.it\/brand-protection\/"},"modified":"2026-10-27T05:37:40","modified_gmt":"2026-10-27T05:37:40","slug":"proteccion-de-marca","status":"publish","type":"page","link":"https:\/\/www.persefone.it\/es\/brand-protection\/","title":{"rendered":"Protecci\u00f3n de marca"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"8666\" class=\"elementor elementor-8666\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-pbrand27 elementor-widget elementor-widget-html\" data-id=\"pbrand27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>.p-brand{max-width:1152px;margin:auto;padding:0 24px 64px;color:#173f3b}.p-brand-hero{padding:clamp(28px,5vw,56px);border-radius:26px;background:#edf5f1;display:grid;grid-template-columns:1.3fr .7fr;gap:40px;align-items:center}.p-brand .p-eyebrow{font-size:12px;letter-spacing:.14em;font-weight:700;color:#237b71}.p-brand h1{font-size:clamp(34px,4vw,50px);line-height:1.13;letter-spacing:-.035em;margin:20px 0}.p-brand p{font-size:17px;line-height:1.75}.p-brand h2{font-size:32px;line-height:1.2;margin:0 0 20px}.p-brand h3{font-size:22px;line-height:1.25;margin:14px 0}.p-brand-btn{display:inline-block;padding:14px 22px;background:#173f3b;color:#fff!important;border-radius:12px;text-decoration:none!important;font-weight:700;margin-top:14px}.p-brand-search{background:#fff;border:1px solid #d3e6df;border-radius:20px;padding:26px;box-shadow:0 16px 40px #173f3b10}.p-brand-search .p-brand-query{padding:12px 16px;border:1px solid #d3e6df;border-radius:999px;font-size:15px}.p-brand-search strong{display:block;font-size:22px;color:#237b71;margin:18px 0 8px}.p-brand-search small{font-size:12px;color:#607169}.p-brand-section{margin-top:48px}.p-brand-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}.p-brand-card{background:#f5f7f6;padding:28px;border-radius:20px}.p-brand-card p{font-size:16px;margin:0}.p-brand-steps{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:22px}.p-brand-steps p{font-size:16px}.p-brand-costs{display:grid;grid-template-columns:1fr 1fr;gap:24px;background:#edf5f1;border-radius:24px;padding:32px}.p-brand details{padding:20px 0;border-bottom:1px solid #d3e6df}.p-brand summary{font-size:19px;font-weight:600;cursor:pointer}.p-brand-callout{padding:36px;border-radius:24px;background:#173f3b;color:white}.p-brand-callout h2{color:white}.p-brand-callout .p-brand-btn{background:#fff;color:#173f3b!important}@media(max-width:767px){.p-brand{padding:0 16px 40px}.p-brand-hero,.p-brand-grid,.p-brand-steps,.p-brand-costs{grid-template-columns:1fr}.p-brand-callout{padding:28px}}<\/style><div class=\"p-brand\"><section class=\"p-brand-hero\"><div><p class=\"p-eyebrow\">HOTELADS \/ BRAND PROTECTION<\/p><h1>El nombre de tu hotel.<br>El camino hacia tu sitio.<\/h1><p>Cuando un hu\u00e9sped busca tu alojamiento en Google, un anuncio con el nombre de tu hotel puede acompa\u00f1arle al sitio oficial. HotelAds ayuda a gestionar las campa\u00f1as de marca con presupuesto, aprobaciones y resultados bajo control.<\/p><a class=\"p-brand-btn\" href=\"https:\/\/www.persefone.it\/es\/contacto\/\">Solicita una demo \u2197<\/a><\/div><div class=\"p-brand-search\"><p class=\"p-brand-query\">\u2315 El nombre de tu hotel<\/p><small>EJEMPLO DE ANUNCIO \u00b7 ILUSTRATIVO<\/small><strong>Tu hotel \u00b7 Sitio oficial<\/strong><p>Habitaciones, disponibilidad y reservas en tu sitio web.<\/p><small>La representaci\u00f3n no indica una posici\u00f3n garantizada.<\/small><\/div><\/section><section class=\"p-brand-section\"><p class=\"p-eyebrow\">DE LAS B\u00daSQUEDAS AL SITIO OFICIAL<\/p><h2>M\u00e1s control sobre la visibilidad de tu marca.<\/h2><p>Un panel para seguir las campa\u00f1as de Google Ads relacionadas con el nombre del establecimiento tur\u00edstico: desde la configuraci\u00f3n hasta la lectura de resultados.<\/p><div class=\"p-brand-grid\"><article class=\"p-brand-card\"><h3>B\u00fasquedas por tu nombre<\/h3><p>Campa\u00f1as Search dirigidas a quienes buscan el nombre del establecimiento, con palabras clave controladas y anuncios para aprobar.<\/p><\/article><article class=\"p-brand-card\"><h3>Activaci\u00f3n guiada<\/h3><p>Conexi\u00f3n de la cuenta de Google Ads, configuraci\u00f3n del anuncio y elecci\u00f3n del presupuesto antes de la activaci\u00f3n.<\/p><\/article><article class=\"p-brand-card\"><h3>Informes claros<\/h3><p>Impresiones, clics, gasto y otros indicadores disponibles para monitorizar el rendimiento de las campa\u00f1as.<\/p><\/article><article class=\"p-brand-card\"><h3>Presupuestos separados<\/h3><p>El establecimiento paga Google Ads desde su propia cuenta. La tarifa del software es independiente del gasto publicitario.<\/p><\/article><article class=\"p-brand-card\"><h3>Uno o varios establecimientos<\/h3><p>Gesti\u00f3n de varios hoteles y apartahoteles con cuentas, usuarios y roles dedicados para gestionar todo un portfolio.<\/p><\/article><article class=\"p-brand-card\"><h3>Aprobaci\u00f3n y control<\/h3><p>Las campa\u00f1as se preparan en pausa: antes de activarlas puedes verificar anuncios, configuraciones y presupuesto.<\/p><\/article><\/div><\/section><section class=\"p-brand-section\"><p class=\"p-eyebrow\">C\u00d3MO FUNCIONA<\/p><h2>Cuatro pasos, desde la marca hasta la campa\u00f1a.<\/h2><div class=\"p-brand-steps\"><div><h3>01 \/ Conecta<\/h3><p>Autoriza la cuenta de Google Ads del establecimiento. La facturaci\u00f3n publicitaria queda en tu cuenta.<\/p><\/div><div><h3>02 \/ Prepara<\/h3><p>Define palabras clave con el nombre del hotel, mercado, anuncio y presupuesto medio diario.<\/p><\/div><div><h3>03 \/ Aprueba<\/h3><p>Revisa el borrador y confirma la activaci\u00f3n cuando la configuraci\u00f3n y el presupuesto est\u00e9n listos.<\/p><\/div><div><h3>04 \/ Monitoriza<\/h3><p>Sigue las estad\u00edsticas y, con las integraciones necesarias, las reservas atribuidas a las campa\u00f1as.<\/p><\/div><\/div><\/section><section class=\"p-brand-section\"><h2>Software y publicidad: dos costes distintos.<\/h2><div class=\"p-brand-costs\"><div><h3>Presupuesto Google Ads<\/h3><p>Elige el gasto medio diario y pagas la publicidad directamente desde la cuenta del establecimiento.<\/p><\/div><div><h3>Tarifa del servicio<\/h3><p>La gesti\u00f3n del software, el seguimiento y los informes tienen una tarifa separada del presupuesto de anuncios.<\/p><\/div><\/div><\/section><section class=\"p-brand-section\"><h2>Preguntas sobre Brand Protection<\/h2><details><summary>\u00bfSe garantiza la primera posici\u00f3n en Google?<\/summary><p>No. La visibilidad de los anuncios depende de la subasta publicitaria y la configuraci\u00f3n de la campa\u00f1a. El servicio no garantiza posici\u00f3n ni n\u00famero de reservas.<\/p><\/details><details><summary>\u00bfQui\u00e9n paga la publicidad?<\/summary><p>El gasto publicitario lo cobra Google en la cuenta del establecimiento. La tarifa del software es independiente.<\/p><\/details><details><summary>\u00bfPuedo gestionar varios hoteles?<\/summary><p>HotelAds permite gestionar varios establecimientos con cuentas, usuarios y roles distintos.<\/p><\/details><details><summary>\u00bfPuedo medir las reservas?<\/summary><p>La atribuci\u00f3n de reservas requiere conectar y configurar las herramientas de medici\u00f3n, incluido el booking engine cuando est\u00e9 previsto.<\/p><\/details><\/section><section class=\"p-brand-section p-brand-callout\"><h2>Hazte visible para quienes ya buscan tu hotel.<\/h2><p>Evaluamos juntos c\u00f3mo dirigir las b\u00fasquedas de tu nombre hacia el sitio oficial, manteniendo el control de las campa\u00f1as.<\/p><a class=\"p-brand-btn\" href=\"https:\/\/www.persefone.it\/es\/contacto\/\">Habla con el equipo Persefone \u2197<\/a><\/section><p>Descubre el servicio en <a href=\"https:\/\/hotelads.it\/\" target=\"_blank\" rel=\"noopener\">HotelAds.it \u2197<\/a>.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wpai_generated_summary":"","footnotes":""},"class_list":["post-8666","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Protection per hotel con Google Ads | Persefone<\/title>\n<meta name=\"description\" content=\"Scopri HotelAds per la Brand Protection del tuo hotel: campagne sul nome della struttura, budget sotto controllo e report, con spesa Ads separata dal software.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.persefone.it\/es\/proteccion-de-marca\/\" \/>\n<meta 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