{"id":8666,"date":"2026-10-27T05:37:40","date_gmt":"2026-10-27T05:37:40","guid":{"rendered":"https:\/\/www.persefone.it\/brand-protection\/"},"modified":"2026-10-27T05:37:40","modified_gmt":"2026-10-27T05:37:40","slug":"protection-de-marque","status":"publish","type":"page","link":"https:\/\/www.persefone.it\/fr\/brand-protection\/","title":{"rendered":"Protection de la marque"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"8666\" class=\"elementor elementor-8666\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-pbrand27 elementor-widget elementor-widget-html\" data-id=\"pbrand27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>.p-brand{max-width:1152px;margin:auto;padding:0 24px 64px;color:#173f3b}.p-brand-hero{padding:clamp(28px,5vw,56px);border-radius:26px;background:#edf5f1;display:grid;grid-template-columns:1.3fr .7fr;gap:40px;align-items:center}.p-brand .p-eyebrow{font-size:12px;letter-spacing:.14em;font-weight:700;color:#237b71}.p-brand h1{font-size:clamp(34px,4vw,50px);line-height:1.13;letter-spacing:-.035em;margin:20px 0}.p-brand p{font-size:17px;line-height:1.75}.p-brand h2{font-size:32px;line-height:1.2;margin:0 0 20px}.p-brand h3{font-size:22px;line-height:1.25;margin:14px 0}.p-brand-btn{display:inline-block;padding:14px 22px;background:#173f3b;color:#fff!important;border-radius:12px;text-decoration:none!important;font-weight:700;margin-top:14px}.p-brand-search{background:#fff;border:1px solid #d3e6df;border-radius:20px;padding:26px;box-shadow:0 16px 40px #173f3b10}.p-brand-search .p-brand-query{padding:12px 16px;border:1px solid #d3e6df;border-radius:999px;font-size:15px}.p-brand-search strong{display:block;font-size:22px;color:#237b71;margin:18px 0 8px}.p-brand-search small{font-size:12px;color:#607169}.p-brand-section{margin-top:48px}.p-brand-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}.p-brand-card{background:#f5f7f6;padding:28px;border-radius:20px}.p-brand-card p{font-size:16px;margin:0}.p-brand-steps{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:22px}.p-brand-steps p{font-size:16px}.p-brand-costs{display:grid;grid-template-columns:1fr 1fr;gap:24px;background:#edf5f1;border-radius:24px;padding:32px}.p-brand details{padding:20px 0;border-bottom:1px solid #d3e6df}.p-brand summary{font-size:19px;font-weight:600;cursor:pointer}.p-brand-callout{padding:36px;border-radius:24px;background:#173f3b;color:white}.p-brand-callout h2{color:white}.p-brand-callout .p-brand-btn{background:#fff;color:#173f3b!important}@media(max-width:767px){.p-brand{padding:0 16px 40px}.p-brand-hero,.p-brand-grid,.p-brand-steps,.p-brand-costs{grid-template-columns:1fr}.p-brand-callout{padding:28px}}<\/style><div class=\"p-brand\"><section class=\"p-brand-hero\"><div><p class=\"p-eyebrow\">HOTELADS \/ BRAND PROTECTION<\/p><h1>Le nom de votre h\u00f4tel.<br>Le chemin vers votre site.<\/h1><p>Lorsqu\u2019un client recherche votre \u00e9tablissement sur Google, une annonce sur le nom de votre h\u00f4tel peut l\u2019accompagner vers le site officiel. HotelAds aide \u00e0 g\u00e9rer les campagnes de marque avec budget, approbations et r\u00e9sultats sous contr\u00f4le.<\/p><a class=\"p-brand-btn\" href=\"https:\/\/www.persefone.it\/fr\/contact\/\">Demandez une d\u00e9mo \u2197<\/a><\/div><div class=\"p-brand-search\"><p class=\"p-brand-query\">\u2315 Le nom de votre h\u00f4tel<\/p><small>EXEMPLE D\u2019ANNONCE \u00b7 ILLUSTRATIF<\/small><strong>Votre h\u00f4tel \u00b7 Site officiel<\/strong><p>Chambres, disponibilit\u00e9s et r\u00e9servation sur votre site.<\/p><small>La repr\u00e9sentation n\u2019indique pas un positionnement garanti.<\/small><\/div><\/section><section class=\"p-brand-section\"><p class=\"p-eyebrow\">DES RECHERCHES AU SITE OFFICIEL<\/p><h2>Plus de contr\u00f4le sur la visibilit\u00e9 de votre marque.<\/h2><p>Un tableau de bord pour suivre les campagnes Google Ads li\u00e9es au nom de l\u2019\u00e9tablissement : de la configuration \u00e0 la lecture des r\u00e9sultats.<\/p><div class=\"p-brand-grid\"><article class=\"p-brand-card\"><h3>Recherches sur votre nom<\/h3><p>Campagnes Search ciblant ceux qui recherchent le nom de l\u2019\u00e9tablissement, avec des mots-cl\u00e9s contr\u00f4l\u00e9s et des annonces \u00e0 approuver.<\/p><\/article><article class=\"p-brand-card\"><h3>Activation guid\u00e9e<\/h3><p>Connexion du compte Google Ads, configuration de l\u2019annonce et choix du budget avant activation.<\/p><\/article><article class=\"p-brand-card\"><h3>Rapports clairs<\/h3><p>Impressions, clics, d\u00e9penses et autres indicateurs disponibles pour suivre l\u2019\u00e9volution des campagnes.<\/p><\/article><article class=\"p-brand-card\"><h3>Budgets s\u00e9par\u00e9s<\/h3><p>L\u2019\u00e9tablissement paie Google Ads depuis son propre compte. L\u2019abonnement logiciel est distinct des d\u00e9penses publicitaires.<\/p><\/article><article class=\"p-brand-card\"><h3>Un ou plusieurs \u00e9tablissements<\/h3><p>Gestion de plusieurs h\u00f4tels avec comptes, utilisateurs et r\u00f4les d\u00e9di\u00e9s, pour suivre un portefeuille complet.<\/p><\/article><article class=\"p-brand-card\"><h3>Approbation et contr\u00f4le<\/h3><p>Les campagnes sont pr\u00e9par\u00e9es en pause : avant activation, vous pouvez v\u00e9rifier annonces, param\u00e8tres et budget.<\/p><\/article><\/div><\/section><section class=\"p-brand-section\"><p class=\"p-eyebrow\">COMMENT \u00c7A FONCTIONNE<\/p><h2>Quatre \u00e9tapes, de la marque \u00e0 la campagne.<\/h2><div class=\"p-brand-steps\"><div><h3>01 \/ Connectez<\/h3><p>Autorisez le compte Google Ads de l\u2019\u00e9tablissement. La facturation publicitaire reste sur votre compte.<\/p><\/div><div><h3>02 \/ Pr\u00e9parez<\/h3><p>D\u00e9finissez les mots-cl\u00e9s sur le nom de l\u2019h\u00f4tel, le march\u00e9, l\u2019annonce et le budget moyen journalier.<\/p><\/div><div><h3>03 \/ Approuvez<\/h3><p>V\u00e9rifiez le brouillon et confirmez l\u2019activation lorsque les param\u00e8tres et le budget sont pr\u00eats.<\/p><\/div><div><h3>04 \/ Surveillez<\/h3><p>Suivez les statistiques et, avec les int\u00e9grations n\u00e9cessaires, les r\u00e9servations attribu\u00e9es aux campagnes.<\/p><\/div><\/div><\/section><section class=\"p-brand-section\"><h2>Logiciel et publicit\u00e9 : deux co\u00fbts distincts.<\/h2><div class=\"p-brand-costs\"><div><h3>Budget Google Ads<\/h3><p>Choisissez la d\u00e9pense moyenne journali\u00e8re et payez la publicit\u00e9 directement via le compte de l\u2019\u00e9tablissement.<\/p><\/div><div><h3>Abonnement au service<\/h3><p>La gestion logicielle, le suivi et les rapports ont un abonnement s\u00e9par\u00e9 du budget des annonces.<\/p><\/div><\/div><\/section><section class=\"p-brand-section\"><h2>Questions sur la Brand Protection<\/h2><details><summary>La premi\u00e8re position sur Google est-elle garantie ?<\/summary><p>Non. La visibilit\u00e9 des annonces d\u00e9pend de l\u2019ench\u00e8re publicitaire et des param\u00e8tres de la campagne. Le service ne garantit ni position ni nombre de r\u00e9servations.<\/p><\/details><details><summary>Qui paie la publicit\u00e9 ?<\/summary><p>La d\u00e9pense publicitaire est factur\u00e9e par Google sur le compte de l\u2019\u00e9tablissement. L\u2019abonnement logiciel est s\u00e9par\u00e9.<\/p><\/details><details><summary>Puis-je suivre plusieurs h\u00f4tels ?<\/summary><p>HotelAds permet la gestion de plusieurs \u00e9tablissements avec comptes, utilisateurs et r\u00f4les distincts.<\/p><\/details><details><summary>Puis-je mesurer les r\u00e9servations ?<\/summary><p>L\u2019attribution des r\u00e9servations n\u00e9cessite la connexion et la configuration des outils de mesure, y compris le booking engine si pr\u00e9vu.<\/p><\/details><\/section><section class=\"p-brand-section p-brand-callout\"><h2>Faites-vous trouver par ceux qui cherchent d\u00e9j\u00e0 votre h\u00f4tel.<\/h2><p>Nous \u00e9valuons ensemble comment orienter les recherches sur votre nom vers le site officiel, tout en gardant le contr\u00f4le des campagnes.<\/p><a class=\"p-brand-btn\" href=\"https:\/\/www.persefone.it\/fr\/contact\/\">Parlez avec l\u2019\u00e9quipe Persefone \u2197<\/a><\/section><p>D\u00e9couvrez le service sur <a href=\"https:\/\/hotelads.it\/\" target=\"_blank\" rel=\"noopener\">HotelAds.it \u2197<\/a>.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wpai_generated_summary":"","footnotes":""},"class_list":["post-8666","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Protection per hotel con Google Ads | Persefone<\/title>\n<meta name=\"description\" content=\"Scopri HotelAds per la Brand Protection del tuo hotel: campagne sul nome della struttura, budget sotto controllo e report, con spesa Ads separata dal software.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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