Guides for your property
How to increase reviews on Booking: a practical guide
Reviews are crucial for your property's success on Booking.com. A high score not only boosts your offer's visibility but also signals trust to potential guests. Here are effective tips to increase reviews and improve your reputation.
Why a good score matters
The review score, ranging from 1 to 10, is the average of received ratings. A high score can attract more guests, as many travellers filter searches by this criterion. Additionally, a good score qualifies you for awards such as the Traveller Review Awards and programmes Genius and Preferred Partner.
How to check and improve your score
Check Your Score
Log into the Booking.com extranet and go to the “Guest Reviews” section to view your score and read comments. It’s important to respond to reviews to show future guests you value their feedback.
Strategy to Improve Your Score
- Before Arrival
- Ensure all information about your property is accurate.
- Ensure photos are up-to-date and of high quality.
- Contact guests to confirm details and offer assistance.
- During the Stay
- Welcome guests with a drink or snack.
- Provide useful materials, such as maps and local information.
- Maintain open communication to promptly resolve any issues.
- After Check-Out
- Encourage guests to leave a review.
- Send a satisfaction survey to improve the experience.
How to Request Reviews
Build a Personal Connection
Engage with guests during their stay. A friendly check-in can make a difference and increase the likelihood of positive reviews.
Respond to Reviews
Showing that you read and respond to reviews builds guest trust. Use a friendly tone and personalise responses to make each guest feel special.
Request Reviews Strategically
- Welcome Package
- Include a message inviting guests to leave a review. This is a great way to establish contact.
- Post Check-Out Message
- Send a personalised message shortly after check-out to thank guests and request a review. Include a direct link to your page on Booking.com.
Leverage Existing Reviews
If you have received reviews on other sites, be sure to import them. These scores can be displayed on your page until you receive new reviews on Booking.com.
Source: Booking.com Partner Hub ↗