MARKETING FOR ACCOMMODATION PROVIDERS
More bookings. Fewer unsold rooms.
We help hotels, B&Bs, holiday homes, guesthouses and independent properties get more direct bookings, reduce commission costs and maximise every available night.
THE VALUE OF EVERY NIGHT
An empty night
won’t come back tomorrow.
We turn more available dates into earning opportunities, without chasing full occupancy at any cost.
A MORE BALANCED CHANNEL MIX
OTAs bring visibility.
The direct channel protects your margin.
Many guests discover a property on portals then search for it on Google. A strong online presence helps them evaluate and book directly, rather than returning to the OTA. Booking and Airbnb can still be useful: the goal is to complement them with a channel you own.
THE VALUE OF DIRECT SALES
How much does the channel impact the booking?
Booking.com
18% commission
+ 10% Genius discount
Airbnb
15% commission
Expedia
18% commission
Direct sales
0% OTA commissions
Illustrative example with indicated percentages: commissions and discounts depend on conditions applicable to the property. The Genius discount is separate from commission and percentages do not represent a total cost to add up. Direct sales may involve software, payment and marketing costs.
THE SEMPREPIENO SYSTEM
Be found. Be chosen.
Get booked.
Having a website isn’t enough. You need a simple journey from search to booking.
01
Visibility
We help potential guests find your property when searching online.
02
Trust
We present rooms, services, reviews and strengths clearly and convincingly.
03
Conversion
We remove barriers between guest interest, contact and direct booking.
04
Strategy
We coordinate pricing, seasonality and channels to improve occupancy and profitability.
HOW WE WORK
From analysis to continuous improvement.
01
We analyse the situation
We examine the property, market, competitors, online presence, pricing and acquisition channels.
02
Strategy
Direct, OTA, wholesalers, social
03
Optimisation
Continuous checks and strategy improvements, adapting to seasonality, events and demand.
04
Semprepieno
A proven method
WHAT WE OPTIMISE
An online presence
that works for your property.
01
Website
A fast website, designed primarily for smartphones, that turns visits into enquiries and bookings.
02
OTAs and portals
Content and information organised to make your property recognisable and credible on Booking, Airbnb and other portals.
03
Content and new searches
Clear, well-structured information, also suited to new AI-based search tools.
04
Pricing and profitability
We work on balancing occupancy, average rate and profitability: filling every room isn’t always the best choice.
More control over the value
of each stay.
More direct bookings can leave your property with a larger share of the value of each stay. Website, visibility and guest relations become assets for your business, with a more balanced channel mix.
ANSWERS TO YOUR QUESTIONS
Frequently asked questions.
01
Do I have to stop using Booking or Airbnb?
No. The goal is to improve sales on OTAs while supporting a stronger direct channel and gradually reducing dependence on portals.
02
Does this work for a small property?
Yes. For a small property, protecting the margin on each booking can be especially important.
03
Is having a website enough?
No. The website must be easy to find and persuade guests to contact you or book.
04
Can I keep the tools I already use?
Often yes. We first assess what works, what can be integrated and which tools might limit growth.
05
How much can I increase bookings?
It depends on location, prices, reputation, competition and seasonality. We start with your property’s real data, without promising standard percentages.
START HERE
Do you want to be fully booked too?
We analyse your property, the market and the booking journey to identify the most concrete opportunities.
START WITH DATA
Free analysis tools
Explore the opportunities in your area and analyse your property’s online presence.
01 / MARKET
Scan your area’s potential revenue
Launch the simulator to explore your area’s potential.
02 / ONLINE PRESENCE
Analyse your website’s score
Open the SEO and GEO analysis tool and view your site report.
GUIDES FOR YOUR ACCOMMODATION PROVIDER
Explore tools and practical cases in depth.
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