Guides for your property
Hotel Marketing Strategies – How to Increase Visibility and Bookings
Hotel Marketing Strategies - How to Increase Visibility and Bookings
Direct sales and marketing
Hotel marketing works best when channels present a consistent offer. Before increasing promotional activities, clarify your audience, reasons for choosing you and the booking process on the official website.
Connect visibility, offer and booking
Define which guests you want to reach and which needs you can meet. Check room pages, photographs and offers: an advertising message must find a concrete response on the landing page.
Choose a few measurable actions and assign them a goal. Distinguish visits, enquiries and bookings, avoiding using only views or interactions to assess commercial return.
Operational checklist
- Check consistency between the message and the landing page.
- Make the direct booking process recognisable.
- Compare results and costs over comparable periods.
Which activity should you start with?
Identify the weakest step in the process: visibility, understanding the offer or completing the booking. Priorities come from data and guest questions.
Learn more with Persefone
Discover Marketing for accommodation providers with Semprepieno and contact the Persefone team to verify functions, compatibility and the best process for your property.
Connect online presence and booking
A convincing website must allow guests to understand the offer and find a simple path to book or request information. Semprepieno combines technology and consultancy to enhance online presence and the direct channel.
Measure enquiries, bookings and channel costs. Direct sales avoid OTA commissions on those bookings, but technology, marketing and payments may have their own costs.