Guides for your property
Strategies to Increase Direct Bookings at Your Hotel
Strategies to Increase Direct Bookings at Your Hotel
Direct sales and marketing
Increasing direct bookings requires a clear offer and a simple process. The visitor must understand they are booking with the property, the terms they receive, and how to get assistance.
Give a concrete reason to book on the website
Start with the most visited pages and frequently asked questions. Check the booking button and highlight sustainable benefits, avoiding generic promises of savings.
Operational checklist
- Analyse the most visited landing pages.
- Identify the questions asked before booking.
- Compare initiated searches with completed sales.
How to proceed in your property
Before choosing or changing the tool, prepare a concrete case with dates, room type and sales conditions. Use the same case to compare solutions and note any steps requiring manual intervention.
Which indicator to watch?
Compare visits, access to the booking engine and completed bookings over the same period to identify drop-off points.
Learn more with Persefone
Discover the booking engine for accommodation providers and evaluate the connection with the channel manager for hotels. To analyse your property’s needs you can contact the Persefone team.
Connect online presence and booking
A convincing website must allow guests to understand the offer and find a simple path to book or request information. Semprepieno combines technology and consultancy to enhance online presence and the direct channel.
Measure enquiries, bookings and channel costs. Direct sales avoid OTA commissions on those bookings, but technology, marketing and payments may have their own costs.