HOTELADS / BRAND PROTECTION
Your hotel’s name.
The path to your website.
When a guest searches for your property on Google, an ad on your hotel’s name can guide them to the official site. HotelAds helps manage brand campaigns with budget, approvals and results under control.
Request a demo ↗⌕ Your hotel’s name
AD EXAMPLE · ILLUSTRATIVEYour hotel · Official websiteRooms, availability and booking on your website.
The representation does not guarantee placement.FROM SEARCHES TO THE OFFICIAL WEBSITE
More control over your brand’s visibility.
A dashboard to track Google Ads campaigns linked to your property’s name: from setup to results analysis.
Searches for your name
Search campaigns targeting those looking for your property’s name, with controlled keywords and ads to approve.
Guided activation
Connect your Google Ads account, configure the ad and choose the budget before activation.
Clear reports
Impressions, clicks, spend and other metrics available to monitor campaign performance.
Separate budgets
The property pays Google Ads from its own account. The software fee is separate from advertising spend.
One or more properties
Manage multiple hotels with dedicated accounts, users and roles to oversee an entire portfolio.
Approval and control
Campaigns are prepared on pause: before activation you can review ads, settings and budget.
HOW IT WORKS
Four steps, from brand to campaign.
01 / Connect
Authorise the property’s Google Ads account. Advertising billing remains on your account.
02 / Prepare
Define keywords on the hotel name, market, ad and average daily budget.
03 / Approve
Review the draft and confirm activation when settings and budget are ready.
04 / Monitor
Track statistics and, with necessary integrations, bookings attributed to campaigns.
Software and advertising: two separate costs.
Google Ads budget
Choose the average daily spend and pay for advertising directly through the property’s account.
Service fee
Software management, monitoring and reports have a fee separate from the ad budget.
Questions about Brand Protection
Is the top position on Google guaranteed?
No. Ad visibility depends on the advertising auction and campaign settings. The service does not guarantee a position or number of bookings.
Who pays for the advertising?
Advertising costs are charged by Google to the property’s account. The software fee is separate.
Can I manage multiple hotels?
HotelAds allows management of multiple properties with distinct accounts, users and roles.
Can I measure bookings?
Booking attribution requires linking and configuring measurement tools, including the booking engine where applicable.
Be found by those already searching for your hotel.
Let’s explore how to guide searches for your name towards the official website, keeping campaign control.
Speak with the Persefone team ↗Discover the service at HotelAds.it ↗.
GUIDES FOR YOUR ACCOMMODATION PROVIDER