Guides for your property
<trp-post-container data-trp-post-id='8352'>How to Get Direct Bookings Without Commissions for Hotels
DIRECT SALES / MARKETING FOR HOSPITALITY
Commission-free direct bookings: how to build your channel.
Receiving bookings from your website can reduce reliance on intermediaries. But having a site or a “Book” button isn’t enough: you need a journey that helps guests find you, trust you and complete their booking.
Discover Semprepieno ↗THE PROBLEM
Why do guests return to portals?
A traveller may discover the accommodation on an OTA and then search for it on Google. If the website doesn’t clearly show rooms, conditions and availability, or booking is complicated, they may choose to return to the portal.
Dependence on external channels
Portals bring visibility, but relying almost exclusively on them leaves less room for a channel and commercial relationship managed by the property.
Visits that don’t become enquiries
Ineffective photos, incomplete information, confusing offers and awkward steps on smartphones can break the journey.
Revenue confused with margin
A booking without OTA commission isn’t automatically cost-free. Software, payments and marketing must be considered in the comparison.
The first goal is to make direct bookings a convincing choice.
There’s no need to eliminate Booking.com, Airbnb or other portals. You need to complement online distribution with a clear official website and understandable direct offer, giving guests a real reason to book with you.
A Booking Engine makes the site bookable; a commercial strategy links visibility, content, pricing and guest relations.
TWO WAYS TO START
Operational support and tools to explore further.
01 / SEMPREPIENO
A strategy for your property.
Semprepieno combines technology with a marketing path to work on direct bookings and stay value.
- Analysis of property, market and booking journey.
- Evaluation of website, content, online presence and channels.
- Attention to pricing, seasonality and profitability.
- A plan based on the property’s actual needs.
02 / E-BOOKS FOR HOSPITALITY
Guides to understand where to act.
The Persefone e-book collection offers insights on online sales, marketing, portals, photos, reviews and property management.
- Identify common mistakes in room sales.
- Explore the steps of online presence.
- Assess how to better present rooms and services.
- Share ideas and priorities with your team.
Where to start in practice?
- Try searching for your property and booking a room from your smartphone.
- Check that photos, services, conditions and availability are clear.
- Compare the direct offer with portal offers for the same dates.
- Measure visits, enquiries, bookings and costs by channel.
- Choose a guide from the e-book collection and define a first concrete action.
If you want to discuss your property’s priorities, explore Semprepieno and request a consultation.
How to measure the benefit of direct bookings?
Compare similar periods and consider revenues, cancellations, refunds, software costs, payments and promotional investments. Distinguish revenue from the economic contribution remaining after channel-attributable costs.
Results depend on demand, location, reputation, offer and investments. No strategy can guarantee a fixed number of bookings.
Want to give more space to direct bookings?
Start with the guides if you want to explore independently. Choose a consultation with Semprepieno if you want to analyse your case and define priorities with the team.
Request a free consultation ↗